All car logos and names, as well as emblems inscribed at the back or the front of automobiles, are a way of branding. It is a way of influencing the choice of consumers and trying to stand above the crowd. All car brands have logos but some are more iconic than others. This is one of the reasons why some car brands can be famous all-over the globe while some are known within a small locality. This article reviews some of the top ten iconic car logos from famous car brands that are found all over the world.
A List of 10 Iconic Car Brand Logos Worldwide
Mercedes-Benz: The Mercedes-Benzes clean and professional logo of a star enclosed in a circle was conceived by Gottlieb Daimler to symbolize prosperity. Today the logo is a universal symbol of quality.
Subaru: The word Subaru is a Japanese word that means to unite. The five stars enclosed by an oval ring representing the five Subaru’s mother companies that came together to create Fuji heavy industries. This is the company that manufactures the Subaru brand.
Toyota: The Toyota logo of interconnecting ovals is a sign of simplicity and practicality. These are the main tenets of the Toyota Company which have propelled it to the iconic stature it enjoys today.
BMW: The BMWs logo has a black outer circle that derives from the company logo of Rapp Motorenwerke. This was a company that manufactured plane engines and which has since evolved into today’s BMW automotive company. The blocks of blue and white in the centre partially derived from the flag of Bavaria and are also thought to signify propellers of a plane. The BMW logo symbolizes elegance and power.
Lamborghini: The Lamborghini is designed to be powerful, fast and fun to drive. The logo that encapsulates a snorting bull ready to charge is inspired by the excitement and power of a bull ready for combat. It was conceived by Ferruccio Lamborghini; the famous Italian car maker.
Ferrari: The Ferrari features a unique logo of a prancing stallion that is visibly agitated. It symbolizes the strength and power, a trait which the brand is famous for the world over.
Rover: The logo of the rover draws inspiration from long ships used by the Viking to transverse the seas as they sought to conquer new territories. The choice of using Vikings to stand for the Rover car brand was due to their reputation as great travellers and fearless warriors. This is a trait which the Rover emulates.
Abarth: The Abarth car brand named after Carl Abarth features a captivating logo that utilizes primary colours to capture the attention. It also features the image of a scorpion which is enclosed in a shield. The scorpion was inspired by Abarth’s astrological sign. This together with the shield combines to portray victory and strength.
Volvo: The Volvo emblem and logo was designed by renowned Swedish calligrapher Karl-Erik Forsberg. The logo incorporates the male gender symbol, as well as the symbol of iron’s chemical element. This represents strength and ruggedness which is in line with Volvo’s vehicle image, as it is designed to take heavy damage and keep going.
Cadillac: The Cadillac logo may be the car logo that has mutated most over the years since its adoption in 1902. Over this period of time, it has undergone 38 variations. The logo was derived from Antoine, Sieur de Cadillac family’s court of arms. He was an explorer who founded Detroit. The manufacturer decided to adopt it as the car logo in honour of this legendary founding father of Detroit where the company is based.