Not many countries are capable of turning a piece of paper into a car. In fact, there are only 13 nations that design, engineer and manufacture cars, and Australia is one of those.
In 1970, Australia had a reach car industry with over 450,000 cars manufactured by the Australian car brands Mini, Leyland, Chrusler, Nissan, Valiant, Volkswagen, Renault and the current three brands. These days unfortunately, the Australian automotive industry is at the bottom level, as the Australian market is full of imported cars. Australia is famous by producing large passenger cars, although this category has suffered a decline in the markets in Australia, which resulted in a series of cutbacks and shutdowns. Despite the economic reforms and dynamic customer preferences in Australia, the Australian automotive industry has a huge heritage and its cars still attract a selected base of customers.
Today, there are only three active Australian car brands: Holden, Ford Australia and Toyota Australia. Find something interesting about each.
Holden is definitely the best Australian car brand and it is headquartered in Melbourne, Victoria. It is one of the seven completely integrated General Motors operations that sells vehicles for Australia and for the rest of the world. The company is a subsidiary of General Motors and offers a wide range of Australian cars which are supplemented by imported GM models. Until recently, Holden offered engineered Chevrolet, Nissan, Toyota, Vauxhall Motors, Isuzi and Suzuki models in sharing arrangements with Opel, Daewoo and Isuzu-sourced models. Holden Special Vehicles is a vehicle division of Holden and it produces modified Holdens under HSV brand. Todays Holden range of vehicles includes cars that fit every budget. A small car for everyday use, a fast sporty car for rough drive or a SUV, there is surely a Holden for you. Unfortunately, in December 2013, it was announced that Holden will cease by 2017, due to incurred losses of the company.
Ford Australia is one of the most popular Australian car brands as a subsidiary of the American Ford Motor Company of Henry Ford. Founded in 1925 in Geelong, Victoria, today Ford Australia is the only Australia car manufacturer that designs and produces their own unique engines. The company has a performance car division called Ford Performance Vehicles, of which cars are marketed under FPV brand. One of the most famous Australian cars is Falcon, which is originally an American product, but in 1960, it was adapted to the Australian road conditions and requirements. In 1972, the Falcon became a completely Australian designed. Unfortunately, in 2013 was announced that Ford Australia will stop producing vehicles by October 2016, after 88 years of existing. The financial report in 2012 showed a loss of 141 million of Australian dollars and a loss of 600 million of Australian dollars over the past five years. However, Ford Australia will remain as a contender in the Australian market with imported vehicles.
Toyota Australia, a subsidiary of the Japanese company Toyota Motor Corporation, is the last remaining manufacturer of Australian cars, as both Holden and Ford have announced their shutdown. Toyota Australia is on track for its 10th consecutive year as the best-selling Australian car brand, that is why there are no signs of shutdown as Holden and Ford. The company was established in 1958 and started with production of vehicles in 1963 in the production plant in Port Melbourne, Victoria. Kennath Hougham was one of the leading forces to represent Toyota in Australia. Of all Australian car brands, Toyota Australia is the one that was selected as the Best Global Green Brand three years in a row, being appreciated for coming up with programs for reducing the emissions, water and energy consumption.